Locals anticipate opening of “Blue”

Three years ago, Renee Jaco opened a boutique to bring her fashion designs to the small city of Palos Verdes. Called Poppi, the boutique has a variety of designer brands and fashions that are adored on the hill. Jaco decided to open a new store this month.

The store will be named Blue because of the proximityof the community to the ocean, especially in the Lunada Bay Area. Jaco aims to accommodate both men’s and juniors’ clothing options so that they can buy local high-end casual wear. Some well-known brands include beachwear like Obey and LAmade.

“My husband has been wanting to do men’s since I opened Poppi,” Jaco said. “Men’s didn’t really work in Poppi, but I wanted to do a little bit of a more playful, fun and ‘beachy’ approach to Blue.”

Jaco grew up in Garden City, New York, and worked in wholesale for about eight to ten years. She has worked with Barney’s New York, a huge fashion corporation. She hopes to bring her fashion background to Palos Verdes so that students and men do not have to travel such great distances to buy fashion they love.

“I just really wanted young people to stay local in their community and get the great brands that they want,” Jaco said.

Although Jaco has Poppi, she is looking forward to watching young people get excited about high-end fashion too.

“When I opened Poppi, it has just been really fun to dress up the moms and watch people get excited about how they look in clothing,” she said. “But I am excited to dress the high schoolers, even college students, in cool beach outfits. It is definitely a different twist.”